Though IQS anticipated a serious boon in sales upon
SAWStudio's release, after the initial influx of orders,
the excitement turned to apprehension as the general public
began to question the validity of a product that was making
such wild claims as SAWStudio. It also became apparent
that the sophistication of the SAWStudio engine, coupled
with the growing complexity of the Windows environment,
was raising mounting concern over its ability to meld into
the market of generic store-bought PCs.
Another serious obstacle
came when the expected upgrade sales from existing SAW
far short of the predicted
number, again negatively affecting the bottom line.
Upon further speculation and discussion with those
had made the decision not to move up to SAWStudio,
the realization was made that basically they were "happy
where they were," and didn't feel the need to jump
into this new technology. It became increasingly
obvious that IQS and its current user base was not
willing to take this big of a leap at this time.